Editorial Policy

Our Editorial values are at the core of everything we publish.

Editorial Values

  • Accountability and Transparency
  • Impartiality
  • Legality and Responsibility
  • Privacy
  • Ethics
  • Honesty and fairness
  • Respect for privacy
  • Using The Guidelines

Roles And Responsibilities

  • Editorial Responsibility
  • Content Producers
  • Using the Guidelines
  • Referrals
  • Editorial Policy
  • Principles And Practices – Fact Check

Other Sources Of Advice & Corrections

  • Use of Language
  • Threats and Hoaxes
  • Official Secrets Act
  • Re-use And Reversioning
  • Conflicts Of Interest

Copyright And Other Intellectual Property

Feedback And Complaints

Editorial Values

Accountability and Transparency

At Creative Content Independent Media, we are committed to producing unbiased and impartial content. We believe that honesty is paramount in all of our work, and we strive to ensure that our output is not influenced by any external pressures, be they political, social, or personal.

Our approach is based on fairness, openness, honesty, and integrity, and we always treat our contributors and audience members with the utmost respect. At CCIM, we recognize the importance of accountability, and we understand that the trust our audience places in us is essential to our continued success.

We are committed to being transparent about our content production process and will always be open and honest about any mistakes we may make. We believe in the importance of continuous learning and growth and are always willing to learn from our experiences.

Furthermore, we recognize the fundamental human right to freedom of expression, which includes the right of our audience members to access creative materials, information, and ideas without interference, subject to legal restrictions. We also acknowledge the rights to private and family life, as well as freedom of thought, conscience, and religion, as enshrined in the Human Rights Act of 1998.


At Creative Content Independent Media, our goal is to create content that appeals to a diverse audience regardless of their gender, caste, color, creed, social or political background. We strive to serve the interests of all, without any bias towards any particular individual or group.

Our approach involves incorporating diverse perspectives and producing a balanced view when covering controversial topics. We ensure that our content is based on factual information, free from any conflict of interest or bias towards a particular viewpoint.


At Creative Content Independent Media, we prioritize respecting privacy and do not condone any form of privacy infringement without a valid reason. Our organization operates under the principle of not disclosing private information, behavior or conversations to the public unless necessary and with prior consent.

When reporting on sensitive topics such as death, suffering and distress, we are committed to concealing the identities of victims and avoiding the use of photographs that may disrespect the deceased.


We recognize the importance of ethics in journalism, as they provide guidance for journalists to work with professionalism and uphold standards that prevent bias. At CCIM, we strive to adhere to the widely accepted principles of the press around the world.

Honesty and fairness

Journalistic principles require seeking the perspective of the subject before publishing any critical reportage, correcting any factual errors and avoiding falsifying or misleading images. Providing opportunities for individuals to respond to critical opinions and factual reportage is also important.

Respect for privacy is paramount, and journalists have a responsibility to differentiate between facts and opinions. Discrimination or the incitement of hatred based on factors such as race, nationality, religion, or gender should not be encouraged, and some codes suggest refraining from mentioning these factors unless relevant to the story. The press has an obligation to promote tolerance through its coverage.

Journalists must also avoid using dishonest means to obtain information and ensure that their actions do not endanger individuals. General standards of decency and taste must be maintained at all times.

Finally, journalists have a duty not to prejudge the guilt of an accused individual and must report on the dismissal of charges or acquittal of anyone they had previously reported as being charged or on trial.

Using The Guidelines

The Editorial Guidelines of Creative Content Independent Media are applicable to all of our content, regardless of the creator or recipient, and the medium through which it is conveyed. The guidelines outline the expected standards for all individuals involved in creating or presenting our organization’s output. These guidelines are designed to assist both internal and external parties, whether they work in a public service or commercial setting, in dealing with challenging editorial matters, meeting audience expectations, and creating engaging content that adheres to the highest ethical and editorial standards.

Any proposal to deviate from the Editorial Guidelines must have a valid editorial justification. It must also be discussed and approved in advance by a senior editor. Roles And Responsibilities

Editorial Responsibility

Editorial responsibility in the CCIM lies with the Editorial team.

Content Producers

Everyone including freelancers is required to have the knowledge of Creative Content Independent Media editorial guidelines and work within them.

Using the Guidelines

In most cases, the content producers are expected to use their wisdom. However, insensitive and controversial issues they should consult their seniors if needed take legal advice.

Editors must be available to provide guidance to content producers whenever required.


When editorial dilemmas creep in, one should not hesitate to refer to higher managers. The more important and controversial the issue, the more is the need for referrals.

The content producers should know who to refer to.

Editorial Policy

Our editorial team is always available to provide advice and guidance at every stage of content creation to ensure compliance with our Editorial Guidelines and policy. Adhering to these guidelines is a requirement for all content producers to maintain high ethical and editorial standards.

The Editorial Policy, which is responsible for drafting these guidelines, also provides other guidance to ensure that all content produced by Creative Content Independent Media meets the highest standards.

The Fact Check Principles are the standard requirements that all our content must meet, regardless of the time and place of production. The Practices, which follow the Principles in each section, provide specific rules to be followed when publishing content in print or online. These practices are essential to uphold our editorial values and principles and must be adhered to in accordance with our policy.

Producing high-quality and unbiased content can be challenging, especially in today’s crowded media landscape. However, our commitment to following these guidelines and practices allows us to maintain our reputation for excellence in journalism.

CCIM follows a set of practices to:

Make it insightful & relevant

This is probably the hardest rule to follow and requires a lot of patience and preparation. We have a purpose of creating content and we don’t have any inclination towards filling the website.

Be the authority

Creative Content Independent Media believes in owning the content with confidence and expertise. Spot-on data clean writing and well-attributed quotes will never go out of style.

Avoid short, unsubstantial messages

Search engines may not be looking for word counts but they surely are looking for crisp content.

We craft content that builds our trust with our readers so that they — and search engines, in turn

— don’t think of us as spammers. Engage your reader from the start

Creative Content Independent Media (CCIM) aims to engage its readers by capturing their attention early on through relevant and eye-catching photos and videos that emphasize the significance of the story. Additionally, CCIM avoids burying important links that readers may need to follow for a better understanding of the story.

The content produced by CCIM is designed to be easily accessible on mobile devices, with a balance between style and substance. Shorter headlines, bullet points, and bold text are utilized to make the content easier to digest across all devices.

To support the editorial guidelines, CCIM provides guidance to ensure that the guidelines are effectively implemented. This guidance offers practical advice on how to apply the editorial guidelines to specific situations.

Other Sources Of Advice & Corrections


The field of journalism and reporting is governed by a variety of laws, which encompass defamation, contempt, obscenity, privacy, incitement, health, and safety. It is important to seek legal advice well in advance, not only regarding the content we publish but also in how we create it.

It is recommended that content producers seek guidance from their editor, who can then consult with Legal Advice. However, if necessary, independent legal advice should be sought without hesitation.

When considering the Editorial Guidelines, it is important to distinguish between the law, regulations, and CCIM ethics. Although the content may be legally permissible, it may still raise ethical concerns for the CCIM, particularly when it comes to children or privacy. In such cases, CCIM prioritizes ethics.

While lawyers can provide legal advice, the final decision rests with the editorial team. Use of Language

CCIM’s concern is to produce work with facts, without carrying judgments and write as unbiased as possible. Accuracy and responsibility are what Creative Content Independent Media thrives on.

Threats and Hoaxes

Receiving threats calls for an immediate response. Threats in any form, phone call, email, text message, voice message or fax note, must be reported immediately to the concerned authorities.

Sensitive private and security details must not be shared on any platform, come what may.

Creative Content Independent Media does not believe in spreading fake news and we despise the idea of creating a ruckus from our content that might lead to public uproar.

Official Secrets Act

When reporting conflict, content producers should consult the Editor or Legal advice in order to avoid any sort of breach of law. Stories that fall under the ambit of the official secrets act must be dealt with in accordance with the act.

Re-use And Reversioning

CCIM, which owns the copyright to all of its creative content, requires any organization seeking to reproduce their work to obtain written permission from the editor and provide proper

attribution to CCIM if permission is granted. Similarly, CCIM also follows this procedure when seeking to publish content created by other organizations. Conflicts Of Interest

Conflict of Interest is a common occurrence within prosperous organizations. Such conflicts arise when the external associations of content creators impede the reliability of Creative Content Independent Media.

Creative Content Independent Media consistently prioritizes the public’s interest and strives to establish trust with its readers by ensuring that our editorial decisions are impartial and unaffected by external interests or political pressure.

Our team, including staff and freelancers, are required to disclose any personal interests that could potentially undermine the integrity of CCIM or their work with us.

Copyright And Other Intellectual Property


Intellectual property rights include:

  • Copyright
  • Industrial designs
  • Trademarks
  • Patents
  • Geographical indication

The Law on the subject is covered by the Copyright Act; the Trade and Merchandise Marks Act; the Patents Act and the Designs Act.

Feedback And Complaints

At Creative Content Independent Media, our focus is on the readers who are essential to us. We take their feedback and complaints seriously and ensure prompt resolution. We encourage critical analysis of our content as it helps us enhance our output.

To facilitate this process, CCIM has established a complaint framework which is available in the organization’s HR policy.