Fact-Checking Policy

Fact-Checking Policy

Creative Content Independent Media wants to make you aware of their Fact-Checking Policy, which demonstrates their careful approach to ensuring the accuracy of their content.

Due accuracy in all Our content

The most crucial aspect of any journalistic platform is to earn and maintain the trust of its audience, which can only be achieved through accurate, fair, and balanced reporting. It is our utmost priority to ensure due accuracy in all of our content, which means that we aim to provide not only the necessary standard of accuracy but also the essence of the information being shared, taking into account factors such as the subject matter and the audience’s expectations. In pursuit of due accuracy, we make every effort to provide the most precise account of news reports, corroborated by direct stakeholders. We approach claims with skepticism, challenge assumptions, and question conventional wisdom. Despite our best efforts, areas of uncertainty may still exist, and we acknowledge them. However, the level of stringency required for fact-checking may vary for different types of stories. For instance, sources needed for a positive story on an NGO’s work may differ from those needed for an investigative story.

We adhere to the guidance hereinbelow to ensure accuracy in Our content:

Our broadcasts are based on concrete and corroborated evidence from reliable sources. If we don’t have direct sources, we attribute the stories to the platform they were sourced from. We make every effort to verify any claims, allegations or information attributed to public authorities or those who we believe have an ulterior motive beyond just reporting the truth. As a result, we highlight and question information, including claims or allegations that we are unable to corroborate.

We believe that the information we publish is accurate and we stand behind it. If any errors are discovered, we promptly make corrections and inform our readers of the changes made. We recognize the importance of our readers’ trust and we strive not to intentionally mislead or present false information. In cases where significant factual errors are identified, we acknowledge them publicly and take quick action to rectify them in a transparent and appropriate manner.

We provide a means for the public to report any inaccuracies or errors found on Our Website through the “Suggest A Correction” section that is available at the end of all Our published reports, ensuring a fair opportunity for feedback. Our journalists are primarily responsible for reporting, writing, and fact-checking the news, and Our stories undergo multiple levels of scrutiny, including a robust internal fact-checking process. Additionally, one or more of Our editors review each piece thoroughly before it is published on the Website. The level of seniority of the reviewing editor(s) is determined by various factors, such as the complexity and sensitivity of the issue, as well as the time pressure involved.

In case of an allegation, We ensure to reach out to all the concerned parties. We then independently verify the information in question and the one being provided so as to achieve the most accurate result.

Sourcing Information for Our content

We source information in the most accurate way by following the given guidelines:

Ensure that every piece of information is confirmed by at least two sources.

If relying on a single source, verify its credibility by cross-checking with the information provided.

Try to obtain documentary evidence whenever possible instead of solely relying on human sources.

When conducting a survey, it’s our responsibility to provide information on how the data was collected and interpreted. If there are any inconsistencies or the data may not lead to accurate information, we should inform the audience as soon as possible.

The goal is to ensure the accuracy of information before making it public, rather than correcting doubts and errors later.

It’s essential to make an effort to obtain on-the-record information from relevant parties when reporting news or information. When using anonymous sources, it’s crucial to explain why the source cannot be named based on the situation and to collaborate with the sources to provide readers with as much relevant information as possible to assess the reliability of the sources.

Provide Our editors with information on sources so that they (editors and reporters) can evaluate the suitability of the information and determine how it should be used. Anonymous quotes should be used to document the discussions between the reporter and editor.

When communicating with sources who have little experience with the media, make sure to have brief discussions on how the provided information will be used. It is important to clarify the source’s expectations regarding the confidentiality of the information and the different meanings of terms such as “off the record”, “on background”, and others.

We should grant individuals the opportunity to respond to any reporting that may depict them unfavorably, and we should also clarify to our audience the measures we take to elicit a response when sources are unresponsive.

We must intentionally seek out sources who lack access to broad public platforms, as well as those who wield significant power and influence.

If someone is unsure or unable to make a decision independently, they can always consult with a senior resource or the newsroom head at Creative Content Independent Media to prevent inaccurate information from reaching the audience.

User-Generated Content

There are certain difficulties associated with user-generated content. We don’t automatically assume that the content we receive is true, and depending on how we intend to use it, we make efforts to confirm its accuracy. We are cautious about using information provided by individuals or groups with a vested interest in the topic, rather than impartial observers. We make sure that user-generated content is clearly labeled as such. Furthermore, we adhere to the following guidelines:

It is important to recognize that sources of information that appear reliable online may not always be entirely accurate. It may be necessary to investigate who is behind a website or to verify with an individual or organization that the material is authentic and applicable to them.

Great care is exercised to differentiate between factual information and rumors. This is especially important, although not solely restricted to, content found on social media, where misrepresentations can be intentional or unintentional. Mistakes or rumors can rapidly spread like wildfire within minutes among audiences around the globe, while rectifications struggle to achieve the same level of momentum.

Further examination may be required when utilizing content from social media or other online sources to confirm a fact. We specifically acknowledge and identify all material that was not obtained by us.